Tools are only as effective as the expertise of the person using them
There are hundreds if not thousands of useful seo/sem tools out there for your website, but using them all is just no good for anyone’s computer or head for that matter.
What I feel is best is if you have a small handful of tools and get good at using them, master them so you know what each thing does for what then that is better than using 10 different tools and only using parts of them.
We make our own software, hence why we get the results we do. There is no software or ‘tool’ that we haven’t trialed and tested the hell out of that is as good as what we made…..and no you can’t have it haha.
My advice is to use google as much as you can and delve into the never ending vortex of free trials before buying an expensive tool that you will no longer use, thus saving you money in the long run.
If you have found a tool that you feel that others could get good use out of then please post a link or comment below. From one business to another!