……customers, customers, customers
Is that not what you want for your businesses? Then start actually speaking to them.
Many companies reach out through social media to get in touch with their customers, but how many actually have a normal conversation with them?
I will take a stab in the dark and say less than 20%
It’s interesting that the majority of people are spending budgets on monitoring and listening to customers, yet the same amount aren’t spending money on reaching those customers via social media activity or online PR. This means that companies are listening to what’s being said about them but not always responding.
What is also interesting from this is that SEO is taking quite a big percentage of budgets, however other PR activities such as influencer outreach are showing a much lower percentage.
Im sure that all they want for christmas is a business that not only listens but also has empathy and understanding by writing back or just ‘catching up’ with them.
How hard is it to be social?
Just to add in here at the end: I am so glad to see most shady SEO businesses being effected by google panda and the latest updates. Not good for businesses that have found themselves being pushed to the bottom of ranking but good for the REAL SEO experts to shine through.