Our new look website is now up and a running! Very pleased with the outcome of this one!
I thought it was about time we wrote a small ‘how to’ on the subject search engine optimisation. It can be a tough and technical job, which is why some companies have their own in-house SEO professional. Here we are, going to give you some tips and advice on how to do the basics of SEO.
Ok, first and foremost. You need to provide high-quality content on your pages, especially your homepage. This is the single most important thing to do.
Tip: Think about how you would search for information you needed. Think about the words users would type to find your pages and include those words on your site.
Check and re-check all punctuation and spelling on your site. There is nothing more off putting than trying to read somethung fill off speeling mistakes right? Well, if you don’t spell things correctly then the search engines wont be able to read it properly either.
When it comes to writing titles for search engines, the first thing you have to know is this…you only have 65 characters to write your headline. Anymore than 65 characters and your title will get cut off in a search result.
Your Meta Description is another important task. Front load keywords that are relevant to the article. If you like formulas, ask “Who? What? Why? When? Where? How?” That’s a formula journalists use to report. It works equally well writing descriptions.
Try and keep your website looking good by being a minimalist. Good SEO involves good web design. That’s one of the latest trends in the SEO world, and you can’t ignore it if you want to rank above the fold on search engines.
If you disagree with anything that has been written in this post, then please feel free to comment or message as we would love to know your thoughts.
Search Engine Optimization Services
There are a variety of search engine optimization services in which we offer solutions for a variety of ranking issues, and deficiencies. Depending on your goals, and needs one, or a combination, of the below services may be right for your website.
Website SEO Audit
A search engine optimization audit can come in a varying levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address glaring on-page issues such as missing titles, and lack of content. On the other hand other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages (for most larger sites it will be over one hundred pages) and address even the tiniest of website elements which may potentially be detrimental to the ranking-ability of a website.
On-page or on-site search engine optimization refers to SEO techniques which are designed to implement the problems and potential issues that an SEO audit uncovers. On-page SEO addresses a variety of fundamental elements (as they relate to SEO) such as page titles, headings, content and content organization, and internal link structure. As with a website SEO audit, there are basic, as well as comprehensive services when it comes to on-page search engine optimization. At the most basic level, an on-page optimization campaign can be a one-time project which includes recommendations developed through an audit, and the implementation thereof. This type of on-page optimization would generally target the home page and a few other important pages on the website. More comprehensive on-page search engine optimization campaigns will use the findings of a highly detailed website SEO audit, and monitor results to guide ongoing changes to the on-page optimization.
Link Development (Link Building)
Link development is one of the most controversial and often talked (written) about topics of the search engine optimization industry. Since backlinks are the most vital component of any search engine optimization campaign, and at the same time the most time consuming and consequently most expensive (assuming they are good quality links and not just random directory submissions and blog comment spam) part, inevitably, there are many service providers who offer inexpensive link building services in order to attract and impress potential clients. Such schemes include large volumes of directory submissions (e.g., 200 directory submissions per month), worthless blog and forum comment spam (e.g., 100 blog links per month), or article writing and submissions which result in extremely poor quality content published on equally low-quality article directories which contribute in no positive way to ranking improvements. So if someone is quoting you a £500 per month search engine optimization services which includes large volumes of directory submissions, blog posts, articles, blog/forum comments and so on, all you will be doing is throwing your money away. This is not to say that you can’t get link-work for £500 per month; however, it won’t be for a large volume of links.Good quality link development work focuses on quality rather than quantity. A well researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.The fundamentals of link building are, have always been and always will be, based on good quality (i.e., useful, interesting, entertaining, educational) content. Because if there is no good content on your site that people can link to, it will be very difficult to convince them to do so.
We offer the cheapest SEO by far worldwide.
If you know of someone that could do with their website being seen then please don’t hesitate to forward them on to us. We are always here to help.