Our new look website is now up and a running! Very pleased with the outcome of this one!
Are you being scammed and don’t know it? Does your digital social media company actually do search engine optimisation?
‘How will I know?’
The first thing anyone should be able to do is go straight into google and type in the search bar for your business. If your business comes up in the first two pages then it’s all good. If not, then you could possibly be having cash taken from you for nothing!
Think about this: If you type what you search for on google or yahoo and hit enter, you see things that relate to what you have searched for. Do you go scrolling to page 99 before page 1 and 2? Not many people do. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
Search engines are not like us humans at all, they read things differently. So if all you do is write in text and don’t tell the search engine what your website is about by using codes then your website will most probably be veering towards that horrid 99 page. I’m not trying to scare you or put you off in any way, I am just trying to explain things a little simpler for those that haven’t got square eyes like me.
“I can understand if you don’t understand, but what I don’t understand is people and companies stating that they do these things for their clients, taking their money and not doing anything!!!!”. Founder Of LT Vast Media
Rest assured we do SEO and we provide visible proof for you to see each month with graphs and charts that you can understand. If you don’t understand anything then we are just a text or call away to explain everything for you a little simpler. We don’t want you to feel bamboozled with all of these words you haven’t heard before. Give us a call if you would like a free consultation, or drop us an email:
I look forward to speaking to you soon!
Have a lovely Sunday Afternoon
LT Vast Media
You Are What You Share
© LT Vast Media
When it comes to social media, there are many small businesses that believe that their customers are not active on social media platforms (which is not true by the way) and therefore they do not see the value of social media marketing efforts or the relationship-building opportunities.
On the other hand, we have big brands that are actively engaging on social media platforms, but they are taking the “social” part out of the equation. Specifically, big brands are pouring tons of money into social media, but are failing to see the desired results because they are not engaging in conversations with their followers and they are not utilizing social media platforms to connect with the friends of their fans.
Therefore, there is a social media dilemma. We have small businesses who believe that social media is not worth their time, energy, and other resources and we have big brands who are pouring millions into social media but are not effectively utilizing the power of influence (specifically how friends influence their friends).
Social Media Matters for Small Businesses
If you are a small business owner who thinks that your customers are not on social media platforms, then it is time to do a true market analysis and find out who your target audience is and on which social media platforms they engage the most. Your target audience is on social media—the key is finding out which platforms they use the most and making your business social on those platforms.
The sad fact is, there are many small business owners who truly believe in the power of social media but simply are not utilizing social media platforms to their full potential. If you are a small business owner who is not actively engaging effectively on social media, then it is time to start—social media can play a major role in business success if you utilize it effectively.
Hiring a professional to manage your social media engagements and work with you to build your company’s brand and customer interactions on these platforms can go a long way in increasing your bottom line and customer loyalty.
Putting the “Social” Back in Social Media for Big Brands
On the other hand, big brands have to start putting the social aspect back into the equation, fully utilizing the power of influence.
Big brands seem to understand the importance of social media, which is why they pour millions of dollars/pounds into social media efforts. However, big brands need to remember that the power of influence lies in encouraging your fans to reach out to their friends. Friends are powerful influencers; therefore, when you encourage your fans to bring their friends onboard, you are maximizing your social media influence.
Similarly, big brands often forget the importance of community. For example, Google + has communities and LinkedIn has groups. Involvement in these groups and participating in conversation (listening first, talking second) can go a long way in improving your social media results.
In conclusion, social media is absolutely pertinent for all businesses—from small at home businesses to big brands. The goal is understanding the importance of social media, investing resources into social media engagements, and remembering the social aspect of the equation.
This is where LT Vast Media come in. We have research in both large business social media right down to the little guy trying to make something of his/her business. We break everything down so it is easier for everyone to understand, so then everyone is on the same page. If you feel you would like some help then contact us for a free appointment!
- ‘Social media handy for tourism marketing’ (thehindu.com)
- Social Media Marketing Audit (stephenp76.wordpress.com)
- 10 Things to Know About Social Media Marketing (blogs.constantcontact.com)
- Is the Social in SOCIAL Media Silent? (cccommunications.com)
© LT Vast Media