All I want for christmas is ….

……customers, customers, customers

Is that not what you want for your businesses? Then start actually speaking to them.

Many companies reach out through social media to get in touch with their customers, but how many actually have a normal conversation with them?

I will take a stab in the dark and say less than 20%

It’s interesting that the majority of people are spending budgets on monitoring and listening to customers, yet the same amount aren’t spending money on reaching those customers via social media activity or online PR. This means that companies are listening to what’s being said about them but not always responding.

What is also interesting from this is that SEO is taking quite a big percentage of budgets, however other PR activities such as influencer outreach are showing a much lower percentage.

Im sure that all they want for christmas is a business that not only listens but also has empathy and understanding by writing back or just ‘catching up’ with them. 

How hard is it to be social?

Just to add in here at the end: I am so glad to see most shady SEO businesses being effected by google panda and the latest updates. Not good for businesses that have found themselves being pushed to the bottom of ranking but good for the REAL SEO experts to shine through.

Happy Holidays!

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Need help with your SEO?

I thought it was about time we wrote a small ‘how to’ on the subject search engine optimisation. It can be a tough and technical job, which is why some companies have their own in-house SEO professional. Here we are, going to give you some tips and advice on how to do the basics of SEO.

Ok, first and foremost. You need to provide high-quality content on your pages, especially your homepage. This is the single most important thing to do.
Tip: Think about how you would search for information you needed. Think about the words users would type to find your pages and include those words on your site.

Check and re-check all punctuation and spelling on your site. There is nothing more off putting than trying to read somethung fill off speeling mistakes right? Well, if you don’t spell things correctly then the search engines wont be able to read it properly either.

When it comes to writing titles for search engines, the first thing you have to know is this…you only have 65 characters to write your headline. Anymore than 65 characters and your title will get cut off in a search result.

Your Meta Description is another important task. Front load keywords that are relevant to the article. If you like formulas, ask “Who? What? Why? When? Where? How?” That’s a formula journalists use to report. It works equally well writing descriptions.

Try and keep your website looking good by being a minimalist.  Good SEO involves good web design. That’s one of the latest trends in the SEO world, and you can’t ignore it if you want to rank above the fold on search engines.

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If you disagree with anything that has been written in this post, then please feel free to comment or message as we would love to know your thoughts.

Need an SEO spy? Spy on your competitors!

We are so excited to tell you we have opened a new department!!! We have the best SEO spy team that we have managed to put together. We have named them the ‘S.E.O.I Team’ and of course they have their own email address: SEOI@ltvastmedia.com

These SEO investigators with trawl through the internet at your competitors and see exactly what they are up to, how they are pulling in their customers and how much they are spending to get those results.

When the SEOI team manage to collect all of the information they can possibly find about your competitor, they will then put together a report and plan of action to beat them at their own game, but do it 100% better.

Here are a few things they check for:

How frequently do they update their social media profile pages?

What types of content do they post?
Do they interact with others in their online communities?

How do they integrate their social media pages with their actual business website?

What do their networks look like?

What types of friends, fans, etc. are they engaging with on these platforms?

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Some companies and industries face serious competition online. While your business might do well face-to-face, there could be dozens of other websites that are competing for the attention of your online audience.

If another website is ranking higher than you for your keywords or even ranking higher for your company or brand name, then it is time to revaluate your online SEO strategy and to begin competitor SEO analysis and review.

All competitor SEO analysis and review services are 100% confidential. Given the importance and value of this information, LT Vast Media’s SEOI team are committed to non-disclosure and we are more than happy to sign off on any privacy agreements that your organization requires. It is for this reason that we cannot provide clients with “samples” of our competitor SEO analysis or SEO audits. All information gathered during research is completely private and secure.

For these services we charge a flat rate fee that will never change no matter what the economical crisis.

Email our SEOI team and let them know you need their services to investigate your competitors today.

SEOI@ltvastmedia.com

What is the best piece of SEO advice?

The best piece of SEO advice is to focus on creating trust through everything you do online and offline.

You have two audiences: search engines and humans. The former (let’s just say “Google”) wants to show web pages that it trusts will provide a good experience to the searcher — pages that will answer their query. When you look at a page of search results, you’re looking at what Google thinks are the most trusted pages to answer the search.

When Google begins to trust your website, your natural traffic will grow and grow and grow. You won’t have to worry about algorithm changes. Your website will be crawled more deeply, your content will get indexed faster, and you’ll be able to rank for more competitive terms faster.

Humans? We basically operate on trust. All of us like to do business with companies that we trust. We like to spend time on websites that we trust. The first thing we do — subconsciously — when we visit a new website is make a quick decision about the trustworthiness of the company/site. When searchers trust you and your site, you’re much more likely to convert them into customers/leads.

If you focus on building trust in all you do, you’ll be on your way to longterm SEO success. It’s the #1 factor for search engine rankings/visibility.

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