I thought it was about time we wrote a small ‘how to’ on the subject search engine optimisation. It can be a tough and technical job, which is why some companies have their own in-house SEO professional. Here we are, going to give you some tips and advice on how to do the basics of SEO.
Ok, first and foremost. You need to provide high-quality content on your pages, especially your homepage. This is the single most important thing to do.
Tip: Think about how you would search for information you needed. Think about the words users would type to find your pages and include those words on your site.
Check and re-check all punctuation and spelling on your site. There is nothing more off putting than trying to read somethung fill off speeling mistakes right? Well, if you don’t spell things correctly then the search engines wont be able to read it properly either.
When it comes to writing titles for search engines, the first thing you have to know is this…you only have 65 characters to write your headline. Anymore than 65 characters and your title will get cut off in a search result.
Your Meta Description is another important task. Front load keywords that are relevant to the article. If you like formulas, ask “Who? What? Why? When? Where? How?” That’s a formula journalists use to report. It works equally well writing descriptions.
Try and keep your website looking good by being a minimalist. Good SEO involves good web design. That’s one of the latest trends in the SEO world, and you can’t ignore it if you want to rank above the fold on search engines.
If you disagree with anything that has been written in this post, then please feel free to comment or message as we would love to know your thoughts.