Search engine marketing is the act of marketing a website to improve its performance and to get noticed in the search engines, such as Google, Yahoo, or MSN.
Two Major Components of Search Engine Marketing
There are two primary forms of SEM:
Paid search marketing – PPC (pay per click) or PPA (pay per action) where ads are placed by the search engine through that engine’s search marketing programs (such as AdWords, in the case of Google, for example) and advertisers pay only when a searcher clicks on a displayed ad (PPC) or clicks on an ad and takes a specific action, such as signing up on a website or purchasing a product (PPA).
SEO (search engine optimization) where techniques are employed in the hopes of improving a website’s search rankings in the natural, or unpaid search results.
SEM is a fairly new, but rapidly growing field. Search engine marketing can be a lucrative career or a profitable home business due to rapidly rising demand for SEM services and a limited, experienced SEM labor pool that employers can use to meet their needs.
You may or may not decide to make search engine marketing part of your marketing and advertising strategy. If you don’t have a Web site for your business and don’t plan to ever have one, you certainly wouldn’t need search engine marketing. However, in today’s business climate, nearly all business are expected to have a website and most do.
Search engine marketing is used as a way to get traffic to your website, which in turn should ideally lead to getting new customers and adding to your home business revenues. Compared to other means of marketing and advertising, search engine marketing can be very cost effective.
Now when we tell our clients that we do SEO we make sure that they know that they get SEM free! Why? Because we can and we don’t think its fair on struggling business’s to be ripped off and have to pay out double for two services that are nearly the same.
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